刘海滨 院长| Haibin Liu Dean

Haibin Liu

A researcher and practitioner in campus cultural construction with profound educational passion and masterful design expertise.

(Currently a visiting scholar in Manchester, UK)

25year specialist in educational management consulting & campus cultural design, with 3 years of executive coaching experience.I am dedicated to school transformation, campus cultural development, principal leadership empowerment and school organizational performance improvement.

Founder of two educational research institutes: Beijing Campus Planning & Design Research Institute (2002) and Beijing Jingwen Education Research Institute (2011). Author of two monographs Campus Cultural Design (2011) and The Joy of Design (2023).

Over the past 20+ years, I have supported hundreds of primary and secondary schools across China to polish educational philosophies, rebuild brand images and reconstruct distinctive campus culture.My practice covers principal leadership training, school team building, institutional diagnostic consulting, curriculum planning, campus spatial & visual cultural design, academic forum hosting and campus culture training.

Current Roles

• PresidentBeijing Jingwen Education Research Institute | Beijing Campus Planning & Design Research Institute

• Program SupervisorSchool of Continuing Education and Teacher Training, Beijing Normal University

• Founding PresidentChina Education Design Alliance

• Development AdvisorDozens of primary & secondary schools

• Strategic ConsultantMultiple cultural design firms

Core Expertise

Educational Management Consulting | Executive CoachingCampus Cultural Design | Principal Leadership DevelopmentSchool Organizational Efficiency ImprovementCurriculum System Planning | Campus Visual & Spatial DesignSchool Diagnostic Consulting | Academic Salon & Forum Organisation

In recent years, I have delivered a series of well-received training courses for education practitioners, including:

• Campus Cultural Construction & Implementation

• Strategies and Practices for Refining School Educational Philosophies

• Building Cultural Competitiveness for Schools

• School Brand Development

• Vision and Environmental Design Rooted in Institutional Philosophies

• Spatial Design Integrating Educational Concepts and Daily School Operations

• Elevating the Cultural Taste of Campuses

Forum & Academic Event Planning & Hosting

• In recent years, I have planned, organised and moderated a series of high-profile academic events, including:

• The 1st Forum on Innovative Development of Campus Cultural Design (Beijing)

• The 2nd Forum on Campus Cultural Development (Xiamen)

• The 1st Forum for Campus Culture Designers

• The 2nd Forum for Campus Culture Designers

• 2018 Seminar on Beautiful School Construction in Basic Education (Suzhou)

• 2019 4th International Seminar on Beautiful School Construction in Basic Education (Qingdao)

• Campus Culture Designer Salon (Beijing)

• Campus Culture Designer Salon (Guangdong)

• Seminar on Information-based Campus Cultural Design

#Executive Coach #School Leadership Coach #Headteacher Leadership #Principal Leadership Training

#School Cultural Design #School Culture Construction

#Educationa lManagement Consulting #School Transformation

#School Organizational Efficiency #School Brand Building #Educational Philosophy #Curriculum System Planning

#Campus Visual Design #Campus Spatial Design #Campus Environment Design #School Diagnostic Consulting

#School Team Building #Academic Forum Organisation #Educational Training #Educational Research

刘海滨

一个极具教育情怀、深谙设计的学校文化建设研究者、实践者。

现任北京敬文教育研究院院长、中教设计联盟首任会长、北京校建规划设计研究院院长、北京师范大学继续教育与教师培训学院项目指导教师、多所学校发展顾问、多家文化设计公司顾问等。

刘海滨深耕教育领域 25 年，具有高管教练实战经验，长期专注于学校咨询诊断、办学理念系统凝练、课程体系规划设计、视觉形象设计、建筑空间设计、室内外环境文化设计、学术论坛沙龙组织、文化培训等研究与项目实践。已为全国数百所大中小学提供了学校改进、学校战略规划、学校文化建设、校长领导力提升、教师团队辅导。出版专著《学校文化设计》《享受设计》。

依托 ICF 国际教练体系，一对一赋能校长、校级管理干部，解决办学管理、团队治理、学校文化建设、办学特色打造、职业内耗等核心痛点，同时开设学校文化设计教练工作坊、学校管理层团队教练工作坊、学校文化培训课程。

• 摒弃模板化校园设计，以教练对话模式挖掘学校原生办学内核，量身定制办学理念系统、德育体系、课程文化、校园视觉与空间场景一体化方案，推动理念落地、文化内化，擅长集团校多校区统一文化共建与差异化特色打造、新建校整体顶层规划、老牌学校文化品牌迭代升级、薄弱校提质转型。

• 面向中小学校长、书记、中层管理团队开展一对一教练辅导、团体领导力共创工作坊，聚焦办学压力疏导、团队管理效能提升、特色办学路径搭建、教育管理思维迭代，适配公办、民办、国际学校各类管理团队需求。

另外，刘海滨所主讲的<校长园长文化领导力提升>、<学校文化建设与落地>、<学校理念凝练的策略及实践>、<缔造学校文化力>、<学校品牌建设>、<基于理念的视觉与环境设计>、<融入办学理念与办学行为的空间设计>、<提升学校文化品位>等课程深受教育同仁的好评。

近些年策划、组织或主持了首届学校文化设计创新发展论坛（北京）、第二届学校文化发展论坛（厦门）、第一届学校文化设计者论坛、第二届学校文化设计者论坛、2018 基础教育美丽学校建设研讨会（苏州）、2019第四届基础教育美丽学校建设国际研讨会（青岛）、校园文化设计师沙龙（北京）、校园文化设计师沙龙(广东)、校园文化信息化设计研讨会等论坛活动。

#高管教练 #学校教练 #校长领导力 #校长领导力培训

#学校文化设计 #学校文化建设 #教育管理咨询 #学校改进与变革

#学校组织效能提升 #学校品牌建设 #办学理念凝练 #课程体系规划

#校园视觉形象设计 #校园建筑空间设计 #校园环境文化设计 #学校诊断咨询

#学校团队建设 #学术论坛策划组织 #教育文化培训 #教育研究

部分讲课、论坛交流等瞬间

Highlights of Lectures and Academic Forum Activities

微信/WeChat：eduhaibin

邮箱/Email：287519938@qq.com

抖音/头条号：海滨敬观教育

视频号：海滨敬观教育

喜马拉雅：海滨敬观教育